What are URL tracking parameters?

URL tracking parameters are extra bits of data appended to a web address after a ? or & character. Marketers and advertisers use them to follow your clicks across the internet — recording which ad you clicked, what campaign brought you to a page, and which platform referred you. Common examples include utm_source, fbclid, and gclid. While useful for analytics, these parameters clutter your links, leak personal browsing data, and make URLs unnecessarily long and hard to share.

Beyond tracking, URLs often accumulate other noise: hash fragments left over from single-page apps, percent-encoded characters that obscure readability, trailing slashes, and legacy www. prefixes. A clean URL is shorter, more readable, and more respectful of your privacy.

Tool description

This tool strips tracking parameters, decodes encoded characters, and normalizes URLs so you get clean, shareable links. Paste one or more URLs (one per line) and choose which cleaning options to apply. The result updates instantly as you type or toggle settings.

Examples

Input:

https://www.example.com/shoes?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale&color=red&fbclid=abc123#section2

Output (default settings):

https://example.com/shoes?color=red

Tracking parameters (utm_source, utm_medium, utm_campaign, fbclid) and the fragment (#section2) are removed, while the meaningful color=red parameter is preserved. Percent-encoded characters are decoded for readability.

Bulk cleaning — multiple URLs at once:

https://shop.example.com/product?ref=twitter&yclid=xyz&size=L
https://blog.example.com/post?pk_campaign=fall&pk_source=rss&page=3

becomes:

https://shop.example.com/product?size=L
https://blog.example.com/post?page=3

Features

  • 90+ known tracking parameters — covers UTM, Google Ads, Meta/Facebook, Microsoft, HubSpot, Mailchimp, Matomo, TikTok, Twitter/X, Snapchat, Pinterest, and more
  • Bulk processing — clean multiple URLs at once, one per line
  • Selective cleaning — toggle individual options on or off to keep exactly what you need
  • Real-time preview — output updates instantly as you type or change settings
  • Graceful error handling — invalid lines are passed through unchanged so you never lose data

Use cases

  • Sharing links privately — strip tracking IDs before sending a link to a friend or posting on social media, so the recipient's click can't be traced back to your session
  • Cleaning affiliate or newsletter links — remove the clutter from marketing emails to get a clean product URL you can bookmark or compare
  • Normalizing URLs in datasets — when deduplicating or comparing URLs in a spreadsheet or database, cleaning and sorting parameters ensures consistent matching

Options explained

Option Default What it does
Remove tracking parameters On Strips known analytics and ad-tracking query parameters while keeping everything else
Remove all query parameters Off Removes the entire query string — use when you want only the base URL
Remove fragment On Strips the #hash portion of the URL
Decode URL On Converts percent-encoded characters (e.g. %20 → space) back to readable form
Remove trailing slash Off Removes a trailing / from the root path
Sort query parameters Off Alphabetically reorders remaining parameters for consistent URLs
Remove www Off Strips the www. subdomain prefix
Force HTTPS Off Upgrades http:// links to https://

Tips

  • Enable Remove all query parameters when you only need the base page URL and don't care about any parameters at all.
  • Combine Sort query parameters with tracking removal when you need canonical URLs for deduplication — two URLs with the same parameters in different order will produce identical output.
  • If a URL appears unchanged after cleaning, it was already clean — no tracking parameters or fragments were found.